I’ve always believed that one of the hardest questions to answer in life is: Who are we?
Architecture was my first way of exploring that question. The spaces we design reveal who we are as societies—our culture, our values, and how we want to be seen.
But over time, I realized it wasn’t the buildings themselves that inspired me. It was the meaning behind them. It was the challenge of interpreting something that had no voice—and giving it one.
That insight changed everything.
It led me from designing structures to designing stories: helping brands express who they are, leading international teams, and building content systems that connect people with the value behind a company.
I’m deeply passionate about art, design, and architecture—the languages humans use to express and understand who we are.
I love drawing, reading, and spending time with friends and family, and I’ve always been someone who treasures memories.
Photography, collage-making, and creating albums of moments help me preserve the stories of my life and the people I love.
Traveling is also a huge part of my identity. Exploring different cultures, and understanding how people live and see the world fascinates me.
So far, I’ve traveled through 38 cities across 18 countries, and every place has taught me something new about perspective, identity, and connection.
As I grew into leadership roles, I learned something essential: shaping meaningful brand stories requires more than creativity. It demands strategy, business understanding, and the ability to lead with clarity and empathy.
That’s why I pursued an MBA.
I wanted the tools to bridge creativity with measurable business impact—to ensure that every idea, story, and campaign can move organizations closer to their goals.
Today, I work at the intersection of brand strategy, content leadership, and business thinking, helping companies align their voice, teams, and channels so their stories become engines for growth.
Ready to Elevate Your Brand?
Let’s collaborate to transform your vision into reality. Reach out today to explore how we can achieve your strategic goals together.