SUMMERY
Marketing and content strategy professional with 5 years of experience working with global brands, leading international teams, and developing multichannel strategies focused on results.
With a background in Architecture, I bring an analytical and creative perspective to transform ideas into actionable projects. Currently completing an MBA with a focus on Brand Management, aiming for roles that integrate strategy and business to strengthen the connection between brands and people.
EDUCATION
Exchange Program – MBA | IE Business School, Madrid Sep 2025 – Dec 2025
-
Selected for the International Exchange Program, Class of 2025
Sep 2025 – Dec 2025
MBA Executive | Pontificia Universidad Católica de Chile Mar 2024 – Dec 2025
Architecture, with a specialization in Innovation and Entrepreneurship | Universidad del Desarrollo, Chile Mar 2015 – Sep 2025
- Graduated with Highest Distinction.
PORFESSIONAL EXPERIENCE
Content & Community Lead | MASISA Mar 2024 – Present
Brand Strategist at Creative Co.
-
Lead the online and offline content strategy across website, social media and campaigns, ensuring consistent messaging and brand positioning.
-
Manage media relationships, budgets and content, delivering annual savings of over CLP 80M in brand coverage and communications.
-
Coordinate international influencer campaigns, achieving engagement rates of up to 6% and increasing brand visibility by 25%.
-
Implement B2B, B2C and internal client email marketing and nurturing strategies to strengthen relationships with customers and distributors, reaching engagement rates of 8%; achieving 30% participation.
Catalog Team Lead | Daaily Platforms Nov 2022 – Mar 2024
Brand Strategist at Creative Co.
-
Led an international team of 7 and managed catalogs featuring 5,700+ products and 240 global architecture and interior design brands.
-
Increased catalog updates by 40% and production by 15% by optimizing workflows and content quality.
-
Oversaw team financial management and quality control, reducing costs by 30.38% while meeting B2B targets.
Catalog Manager | Daaily Platforms Dec 2021 – Nov 2022
Brand Strategist at Creative Co.
-
Managed proposals and catalog editing for international clients, reducing delivery times by 30%.
-
Implemented AI tools to enhance visual quality of content, increasing client satisfaction by 20%.
-
Optimized production processes, onboarding 180 brands across two global platforms and improving operational efficiency by 25%.
Content Editor | Daaily Platforms Jun 2021 – Dec 2021
Brand Strategist at Creative Co.
-
Managed and edited global content on products and projects, handling 6,000+ references per month while ensuring consistency and visual quality.
-
Improved internal processes and trained 4 new team members, increasing team efficiency and reducing review times.
LANGUAGE & TOOLS
-
Spanish (Native) | English (Advanced, C1 TOEFL)
-
HubSpot · CMS · ClickUp · Canva · Photoshop · WordPress · Microsoft Office · ChatGPT · Claude · Lovable · Monday.com
ADDITIONAL INFORMATION
-
Teaching Assistant for six Architecture courses at Universidad del Desarrollo (2020 – 2024)
-
Awarded Best Graduation Project, Santiago, Chile (2020).
-
International experience at Pratt Institute, New York, USA (2019).
Ready to Elevate Your Brand?
Let’s collaborate to transform your vision into reality. Reach out today to explore how we can achieve your strategic goals together.